Lucido
Fintech company
Brand identity + website design/build
Metric Centric
Research firm
Brand identity + website design/build
BPM Works
Business consultancy
Brand identity + website design/build
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Fintech company
Brand identity + website design/build
Research firm
Brand identity + website design/build
Business consultancy
Brand identity + website design/build
Client – BPM Works
©2022
BPM Works is a marketing and sales strategies consulting firm helping organizations capture deep customer insights and develop compelling messages to take B2B propositions to market. Their sales playbooks deliver this information to sales teams when and where they need it, supported by proposition-specific learning programs.
They recently asked us to rebrand their company and relaunch their website. We came up with a whole new look and feel for their collateral, complete with a new logo and color palette, plus a fully revamped WordPress website with custom-made collages to visually represent BPM Works’ offerings.
They recently asked us to rebrand their company and relaunch their website. We came up with a whole new look and feel for their collateral, complete with a new logo and color palette, plus a fully revamped WordPress website with custom-made collages to visually represent BPM Works’ offerings.
Client – Metric Centric
©2022
Metric Centric is a customer research firm that utilizes data science to unearth insights into what people want from the products and services they use.
Digit redefined their brand identity changing their typography, color palette and illustration style.We created dozens of unique, highly artistic illustrations to complement the company’s messages in a very visual way. In addition, we created a new, more robust website to more clearly explain the company’s benefits, their difference, and the industries they cater to.
Client – Lucido
©2022
Lucido is a fintech startup focused on commodity trading consulting services and applications. It provides consulting services and platform tools for energy trade and risk management systems and capital markets derivatives trading platforms. Clients include energy trading companies, central banks, financial institutions, and utilities.
We developed Lucido’s brand identity design including logo, style guide and branded templates. We also designed and developed a new website for the firm.
As part of the rebranding, we provided a framework and methodology to define and articulate Lucido’s brand personality, to further support the company’s new brand strategy. We also designed a comprehensive new set of multichannel branded assets, specified in a style guide, designed the user experience and interface for the new Lucido website, and developed it as a scalable, responsive, and easy-to-update experience.
01 Values, mission, position, stiry, reputation
02 A brand must tap into socio-economic and industry trends to be effective
03 Reach emotions: know what makes your audience tick, communicate the unique atttributes of your brand
