Legendary furniture company — Website design concept
Trade Publication — Systems Architecture
Concept for – Well-Established Online Trade Publication
©2023
Digit was approached by a well-established trade publication to help optimize their content feed while increasing their ability to filter and categorize it. The technologies involved included WordPress, a set of RSS feeds, two cloud hosts, and a “patch” script for content filtering and tagging.
The challenge: the publication was taking in too much irrelevant content from the feed and the process to tag and publish much of it was manual and labor-intensive. Furthermore, over time workarounds had to be developed resulting in an overly complex architecture with multiple web and cloud hosts.
Digit’s proposed solution: to write a custom WordPress plugin that integrates the feeds and enables both easy manual (when desired) and automatic content filtering, tagging (including canonical), and publishing. This eliminated the need for the existing “patch” script running on cloud hosts, saving cost and streamlining the overall system architecture.
Trade Publication
Concept for – Herman Miller
©2023
Herman Miller doesn’t need presentation. Everyone knows this legendary mid-century modern furniture brand. Their stores carry some of the most enshrined names in furniture design ranging from Charles and Ray Eames to Alexander Girard and George Nelson.
We had the temerity of giving ourselves quite a challenging project brief: to reimagine Herman Miller’s website, to evolve and update the brand for our current era. We did this with the utmost respect for the company’s heritage and we hope that, at the very least, it will be considered a tasteful homage.
Legendary Furniture Company
Client – BPM Works
©2022
BPM Works is a marketing and sales strategies consulting firm helping organizations capture deep customer insights and develop compelling messages to take B2B propositions to market. Their sales playbooks deliver this information to sales teams when and where they need it, supported by proposition-specific learning programs.
They recently asked us to rebrand their company and relaunch their website. We came up with a whole new look and feel for their collateral, complete with a new logo and color palette, plus a fully revamped WordPress website with custom-made collages to visually represent BPM Works’ offerings.
They recently asked us to rebrand their company and relaunch their website. We came up with a whole new look and feel for their collateral, complete with a new logo and color palette, plus a fully revamped WordPress website with custom-made collages to visually represent BPM Works’ offerings.
Client – Metric Centric
©2022
Metric Centric is a customer research firm that utilizes data science to unearth insights into what people want from the products and services they use.
Digit redefined their brand identity changing their typography, color palette and illustration style.We created dozens of unique, highly artistic illustrations to complement the company’s messages in a very visual way. In addition, we created a new, more robust website to more clearly explain the company’s benefits, their difference, and the industries they cater to.
Client – Lucido
©2022
Lucido is a fintech startup focused on commodity trading consulting services and offering derivatives trading platform tools for energy, risk management, and capital markets. Clients include energy trading companies, central banks, financial institutions, and utilities.
As part of the rebranding, Digit provided a framework and methodology to define and articulate Lucido’s brand personality; designed a comprehensive new set of multichannel branded assets and templates (all specified in a style guide); designed the user experience and interface for the new Lucido website, and developed it as a scalable, responsive, and easy-to-update experience.
We developed Lucido’s brand identity design including logo, style guide and branded templates. We also designed and developed a new website for the firm.
As part of the rebranding, we provided a framework and methodology to define and articulate Lucido’s brand personality, to further support the company’s new brand strategy. We also designed a comprehensive new set of multichannel branded assets, specified in a style guide, designed the user experience and interface for the new Lucido website, and developed it as a scalable, responsive, and easy-to-update experience.
01 Values, mission, position, stiry, reputation
02 A brand must tap into socio-economic and industry trends to be effective
03 Reach emotions: know what makes your audience tick, communicate the unique atttributes of your brand
