Lucido
- Branding
- Website Design
- Front-End
- Back-End
Client – Lucido
©2022
Company
About
Lucido is a fintech startup focused on commodity trading consulting services and offering derivatives trading platform tools for energy, risk management, and capital markets. Clients include energy trading companies, central banks, financial institutions, and utilities.
As part of the rebranding, Digit provided a framework and methodology to define and articulate Lucido’s brand personality; designed a comprehensive new set of multichannel branded assets and templates (all specified in a style guide); designed the user experience and interface for the new Lucido website, and developed it as a scalable, responsive, and easy-to-update experience.
Brand Identity
We developed Lucido’s brand identity design including logo, style guide and branded templates. We also designed and developed a new website for the firm.
Typography
Brand System
As part of the rebranding, we provided a framework and methodology to define and articulate Lucido’s brand personality, to further support the company’s new brand strategy. We also designed a comprehensive new set of multichannel branded assets, specified in a style guide, designed the user experience and interface for the new Lucido website, and developed it as a scalable, responsive, and easy-to-update experience.
01 Values, mission, position, stiry, reputation
02 A brand must tap into socio-economic and industry trends to be effective
03 Reach emotions: know what makes your audience tick, communicate the unique atttributes of your brand
Colours
Icons
Mobile Friendly
